In this episode of Marketplace Masters, Ashley Wales-Brown, the Managing Director of Podean Australia, a global Amazon agency, dives deep into the world of e-commerce and explores the complexities of negotiating with Amazon during their Annual Vendor Negotiations (AVN).
He discussed the challenges and opportunities that brands face on the platform. They emphasize the importance of understanding Amazon's multifaceted nature and the significance of the AVN event for brands.
The episode also touches on the concept of the Amazon flywheel, which is central to Amazon's business philosophy. Tune in to gain insights into navigating the negotiation process with the world's leading e-commerce giant.