 
  MerchantSpring Marketplace Masters
        Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
      
      
    Episodes
144 episodes
    Agency Best Practice | Detecting & Removing Negative Reviews: What Every Account Manager Must Know
🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally)In this episode, Shane Barker, owner of 
        
          
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          32:12
        
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    Amazon Vendor | The Demand Edge: Smarter Forecasting for 2025 and Beyond
📉📦 Struggling with PO Volatility and Inventory Chaos? You’re not alone—and it’s costing you.In this Marketplace Masters episode, Nathan Grimm (Founder, Mer...
        
          
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          34:06
        
       
    Agency Best Practice | Reinventing Content in the Age of AI
🧠💡 AI-Generated Content Doesn’t Mean AI-Grown Brands Speed. Scale. Style. AI is changing how Amazon content gets made—but that doesn’t mean it’s doing the thinking.In this Marketplace Masters episode, 
        
          
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          29:57
        
       
    Agency Best Practice | Tariffs and Takeoff: Why Europe Is the Smart Hedge for U.S. Brands
🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe?With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, 
        
          
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          35:00
        
       
    Agency Best Practice | AI in Amazon Agencies: Game-Changer or Shiny Distraction?
🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, 
        
          
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          36:20
        
       
    Agency Best Practice | Staying Small, Winning Big: Lessons from a One-Person Amazon Agency
🚀 How a One-Person Amazon Agency Manages Multi-Million Dollar Vendor Accounts 🚀Forget everything you think you know about scaling. In this episode of Marketplace Masters, Aaron Moore reveals how he runs some of the lar...
        
          
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          36:51
        
       
    Amazon Vendor | Winning 2026: How Vendors Can Align Strategy, Teams, and Negotiations
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of 
        
          
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          36:57
        
       
    Amazon Vendor | Mastering the Art of Licensing
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of 
        
          
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          36:23
        
       
    Amazon Vendor | Winning the Price Game (Part 2): Mastering Amazon Retail Pricing
In this follow-up episode of Marketplace Masters, host Paul Sonneveld reconnects with Josh Cowan, Sales Director at Intero...
        
          
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          33:55
        
       
    Amazon Vendor | Winning the Price Game (Part 1): Securing Cost Increases
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Josh Cowan, Sales Director at Intero Digital and ...
        
          
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          29:23
        
       
    Amazon Vendor | AVN 2026 Preparation: Tactics for Better Terms & Bigger Wins
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Oliver Tomaschewski, founder and managing director...
        
          
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          35:24
        
       
    Agency Best Practice | Cracking the Walmart Code for Amazon Brands
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Hailee Johnson-Engelbert, co-founder of ...
        
          
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          35:27
        
       
    Amazon Vendor | Annual Vendor Negotiations 2025: What Really Happened?
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor strategist Martin Heubel (Consulte...
        
          
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          45:41
        
       
    Agency Best Practice | Building Seller Communities as a Strategic Growth Engine
In this episode of Marketplace Masters, host Paul welcomes Anthony Willis, Director of Amazon Innovation at Horison Marketing...
        
          
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          29:17
        
       
    Amazon Vendor | Beyond reports: Turning Brand Analytics into Strategic Action
In this episode of Marketplace Masters, host Paul welcomes back Jimmy Barber, Strategy Director at the Bluebird Group, to explore the p...
        
          
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          37:26
        
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    Agency Best Practice | Navigating Amazon Agency Hiring in 2025
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Andrew Matjaszek and 
        
          
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          38:50
        
       
    Amazon Vendor | Unlocking Amazon Direct Fulfillment
In this episode of Marketplace Masters, host Paul Sonneveld dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry ...
        
          
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          33:45
        
       
    Feature Release: Unlocking AMC Insights with MerchantSpring
In this episode of Marketplace Masters, host Paul Sonneveld introduces listeners to the new Amazon Marketing Cloud (AMC) Insights module from Merchantspring. The episode featu...
        
          
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          29:05
        
       
    Agency Best Practice | P&L Benchmarks Every Amazon & DTC Brand Should Know
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sam Hill, founder and CEO of 
        
          
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          37:04
        
       
    Agency Best Practice | Mastering Walmart Connect
In this episode of Marketplace Masters, host Paul Sonneveld sits down with Harry Clayman, Senior Partner of Measurement Partnership...
        
          
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          23:06
        
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    Amazon Vendor | Mastering Forecasting and in-Stock Availability
In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by 
        
          
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          35:45
        
       
    Agency Best Practice | Mastering Multi-Country Multi-Channel Growth as a Lean Amazon Agency
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Catherine Bolich, founder of 
        
          
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          33:40
        
       
    Agency Best Practice | Solution Provider Portal Migration
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan, Key Account Manager for Selling Partner...
        
          
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          32:14
        
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