Today on Marketplace Masters, hosted by Paul Sonneveld and sponsored by MerchantSpring, Alex Karagiannis from Lezzat, an Amazon marketing agency, joins the discussion on marketing metrics in the Amazon vendor landscape.
Alex, with extensive experience in e-commerce marketing, sheds light on the disconnect between sales organizations and marketing teams in FMCG and CPG sectors.
Tune in to explore the challenges and breakthroughs in the industry with a focus on the importance of marketing for Amazon vendors.