MerchantSpring Marketplace Masters
Agency Best Practice | Unlocking the Halo Effect: Successful DTC Expansion for Amazon Brands
In this episode of Marketplace Masters, host Paul Sonneveld explores strategies for scaling Amazon brands through DTC expansion with guest expert Brice McBeth, founder and CEO of Reap Commerce.
Brian shares insights on optimizing e-commerce businesses through conversion rate optimization, AB testing, and managed services. The discussion touches on Brian's experience at IBM, consulting for major companies, and the founding of REAP Marketing in 2009.
Tune in to learn about the powerful halo effect of integrating DTC approaches for e-commerce growth.
In this episode of Marketplace Masters, host Paul Sonneveld explores strategies for scaling Amazon brands through DTC expansion with guest expert Brice McBeth, founder and CEO of Reap Commerce.
Brian shares insights on optimizing e-commerce businesses through conversion rate optimization, AB testing, and managed services. The discussion touches on Brian's experience at IBM, consulting for major companies, and the founding of REAP Marketing in 2009.
Tune in to learn about the powerful halo effect of integrating DTC approaches for e-commerce growth.