Want to explore other ways to drive commercial success and achieve your business goals? Join us for an exciting session with Chris Turton from Ecommerce Intelligence as he shares his expertise to help explore how businesses can use a hybrid account strategy to optimize their sales and reach their target customers through first-party (1P) and third-party (3P) channels.

This session covered:
➡️Hybrid Account Strategy Overview
➡️Roles of 1P and 3P Channels
➡️Case Studies
➡️Operational Challenges
➡️Benefits and Drawbacks