On this episode of Marketplace Masters, host Paul Sonneveld is joined by Will Haire, founder of BellaVix and CEO of a marketplace marketing agency. 

They discuss innovative strategies to help vendors maintain profitability and avoid products falling into the "CRaP" category on platforms like Amazon and Walmart. Will shares insights on Amazon's "CRaP policy" and offers valuable tips for vendors to navigate and prevent their products from being affected. 

Tune in for expert advice on optimizing sales and avoiding pitfalls in the e-commerce marketplace.