In this episode, Alden Wonnell, founder of the e-commerce agency Adverio, shares his journey into the Amazon selling space starting in 2013. 

He discusses launching his own brand, a selfie stick, and transforming it into a best seller within three months by improving upon existing products. Alden's success led him to consulting and networking within the e-commerce industry. 

Tune in to learn more about his entrepreneurial story and insights into maximizing customer lifetime value (LTV).