In this episode, host James Dihardjo welcomes Ruben Alikhanyan, Founder/CEO of PAS Agency, and discusses the transition from a 1P (first-party) model to a 3P (third-party) model in e-commerce. 

Ruben shares insights into why brands might consider this shift, highlighting the desire for greater control over pricing and the ability to execute effective product launches. He emphasizes the challenges and disadvantages of such a transition but also points out the significant benefits that can come from embracing a 3P model. 

Tune in to learn more about the strategic considerations involved in changing marketplace models and the tools that can aid in this process.