In this episode of Marketplace Masters, host Paul Sonneveld is joined by Jimmy Barber, SVP of Client Strategy Digital Commerce at the Bluebird Group. They delve into the challenges Amazon vendors face in unlocking the full potential of their data within Vendor Central. 

While Vendor Central is a treasure trove of insights, many vendors struggle with finding the right reports and interpreting data effectively. Jimmy shares his extensive experience in omnichannel retail, providing practical strategies for turning data into actionable insights. The episode covers essential Vendor Central reports, explores hidden insights beyond the platform, and offers guidance on transforming data overload into strategic decision-making. 

Tune in for a hands-on discussion that will help vendors navigate the complexities of Amazon's retail landscape with clarity and confidence.