In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dirk Brederecke, founder of Hello Brands and former head of vendor management for the Pets category at Amazon Europe. 

They delve into the complex world of negotiating trading terms and conditions with Amazon, a crucial aspect for every Amazon vendor. Dirk shares his insights and strategies for effectively negotiating key trading terms such as co-op, freight, and AVS, emphasising the importance of aligning these negotiations with broader business objectives.

 Additionally, Paul introduces the new AMC Insights module from MerchantSpring, designed to enhance Amazon Marketing Cloud usage for agencies and vendors, featuring pre-built reports and AI-generated commentary, all available for free on agency plans. 

Tune in to gain valuable knowledge and skills to elevate your Amazon business strategies.