In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan, Key Account Manager for Selling Partner and Services at Amazon. They discuss the significant rollout of Amazon's new solution provider program, which is set to transform how agencies and service partners engage with clients.

 Sumanth provides a detailed overview of the new SVP framework, clarifying the changes, implications for agencies, and essential next steps for those involved. This episode aims to address the confusion and concerns surrounding the rollout, offering valuable insights for agencies navigating this transition. 

Tune in to understand what these changes mean for your business and how to adapt effectively.