In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by Justin McMillan from Rebelution, they explore the complexities of anticipating sellouts, navigating Amazon's opaque purchase orders, and managing unexpected surges in demand. 

Justin shares insights into his work with a diverse range of brands, focusing on how effective forecasting can enhance vendor operations. The conversation emphasises the importance of building smarter, more resilient strategies in the dynamic landscape of marketplace finance. 

Tune in for valuable tips and expert advice on mastering the art of forecasting in the Amazon ecosystem.