In this episode of Marketplace Masters, host Paul welcomes Anthony Willis, Director of Amazon Innovation at Horison Marketing, a leading full-service Amazon agency in the UK. 

Anthony shares his extensive e-commerce experience, which spans over 15 years and includes expertise in brand management, distribution, and logistics. The discussion focuses on innovative strategies for driving growth within an agency, highlighting Horison's unique community-led growth approach. 

Instead of traditional methods like appointment setting or conference attendance, Horizon emphasises the importance of engaging with the Amazon seller community through their free educational platform, SKOOL, which offers valuable content in the form of videos, podcasts, and webinars. 

Tune in to learn how this approach is shaping the future of agency growth and seller support in the marketplace.