🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨

AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton (E-commerce Intelligence) joins Paul Sonneveld to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down what’s real, what’s noise, and where agency leaders should be focusing their time.

Forget the fluff—this is a brutally honest look at how AI fits (and doesn’t fit) into real Amazon operations, and why sticking to fundamentals might still be your biggest edge.