🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe?

With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency Mercātus join Paul Sonneveld to break down what it really takes to succeed in Europe—without boots on the ground.

From zero-rated EU import duties and Amazon’s end-to-end logistics network to surprisingly deep demand in overlooked categories (📈 cat furniture in France?), this is the strategic playbook for margin-conscious US brands eyeing international expansion.