📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025

TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski (Emplicit) joins Paul Sonneveld to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop.

Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core.

If your agency isn’t offering TikTok Shop services yet, you’re already behind.