🛒 Amazon Grocery Just Got Serious—Is Your Brand Ready?

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Amazon’s not just the everything store anymore—it’s coming for the everyday basket. In this Marketplace Masters keynote, Matt Ulmer (SVP E-commerce, CA Fortune) breaks down Amazon’s bold grocery strategy shift: from siloed Fresh and Whole Foods to a unified, same-day grocery cart.

Matt reveals the playbook for 2026 success—1P assortment tuned for margin and velocity, smarter pack architecture, bulletproof OTIF, and grocery-optimised content that converts in 4 seconds or less. If your brand’s not planning for Amazon’s SSD (Sub Same-Day) revolution, you’re already behind.