🏁 Going 1P on Amazon? It’s More Than Just a Switch—It’s a Strategy

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Kara Babb and Nick Gezzar (Flying Tiger Partners) dismantle the myths of 3P-to-1P transitions—and reveal what Amazon really looks for when inviting brands to Vendor Central.

From category signals and commercial terms to selection gaps, distribution strategy, and how to influence (not control) your way to long-term 1P profitability, this session is a must-watch for brands debating the switch or scaling as a hybrid.