🚨 Your Amazon 1P Account Is Not Safe—Unless You Do This

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Alexandra Carmody (SVP, Front Row) exposes the real risks behind vendor account closures—what triggered Amazon’s 2024 purge, what changed in 2025, and what’s next in 2026.

From PO cuts, silent signals, and VM ghosting to building resilience with SKU rationalisation, 3PL agility, and selective hybrid moves, Alexandra shares the proactive strategies every vendor needs to defend their 1P seat—and stay in the game.