🧠 Amazon Vendor 2026: Your Expert-Led Playbook Starts Here

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Martin Heubel, Kara Babb, Alexandra Carmody, and Ryan Craver tackle the real questions vendors are facing—from launching new SKUs without overcommitting to using Born to Run wisely, quantifying the value of Direct Fulfillment, and escalating Amazon’s price-matching chaos.

Expect sharp takes on 3P transitions (can you ever recover lost velocity?), how to negotiate smarter (especially when Amazon benefits more than you), and why off-Amazon traffic from TikTok is quickly becoming a margin-saving lever. If you're setting your 2026 strategy, this panel is your essential download.