💸 Amazon’s Not Stealing Your Margins—But You’re Probably Leaking Them

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, James Wakefield (Founder, ProfitGuard by Wake) exposes the hidden profit killers inside Vendor Central: chargebacks, shortage claims, co-op errors, and returns.

James explains why most deductions aren’t mistakes—they’re caused by upstream complexity you can fix. From auditing five years of deductions to fixing your barcode, labelling, and invoicing setup, this is your crash course in stopping the bleeding and taking back control.