🤝 Your AVS Isn’t Magic—But It Can Be a Multiplier

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Travis Chappell (ex-Amazon, now Head of Vendor Services at Venture Forge) reveals how to turn your AVS and VM relationships into growth accelerators. From unlocking escalations and deal funding to getting insider category intel before it’s shared on email, Travis shows how high-trust relationships fuel strategic wins.

Learn what Vendor Managers really want in 2026 (predictable net PPM, exclusivity, supply chain hygiene), how to structure a Vendor Improvement Plan, and why your AVS should never feel like a ticketing bot.