🧠 Amazon Vendor in 2026: Complexity Up, Support Down—Now What?

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this no-holds-barred closing panel, six of the sharpest minds in Amazon Vendor strategy—Sam Adams, Chris Khoo, Paola Marzario, Oliver Tomaschewski, Toni Turbanisch, and James Wakefield—break down how brands can thrive as Vendor Central becomes more automated, fragmented, and unforgiving.

Expect tactical takes on the hybrid model as insurance, the one hire that matters (data mastery), the truth about VM support (it’s already gone), and why off-Amazon traffic and operational resilience are now essential—not optional. If you want to stay in control as Amazon changes the rules, start here.