MerchantSpring Marketplace Masters
Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
MerchantSpring Marketplace Masters
Agency Best Practice | How to Turn Your Agency into a Profit Partner
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MerchantSpring
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Amazon profitability isn’t a “finance problem” anymore—it’s the make-or-break conversation agencies must lead.
In this episode, Andrew Morgans (CEO, Marknology) explains how agencies can shift from execution vendors to profit partners, using structured diagnosis, fee visibility, and cross-functional levers (content, ads, ops, strategy) to protect margins as Amazon costs keep rising.
Expect practical quick wins, a KPI→root cause→fix framework, and how to keep client relationships alive when budgets get squeezed.