Struggling to grow on Amazon Vendor Central? You might be using the wrong playbook.

In this episode of Marketplace Masters, Paul Sonneveld speaks with former Amazon AVS brand specialist Benjamin Bolshinsky (Founder of Vendor Launch) about how to succeed as an Amazon vendor—and why traditional retail strategies don’t work on Amazon.

Discover how Amazon’s data-driven model impacts vendor relationships, product launches, and profitability, and what brands must do to drive sell-through, improve conversion rates, and scale revenue on Amazon.

You’ll learn:

•  How Amazon Vendor Central actually works 
•  Why Amazon prioritizes data, demand, and profitability over relationships 
•  The biggest mistakes brands make when launching products on Amazon 
•  How to improve Amazon SEO, content, and advertising performance
•  What Amazon Vendor Services (AVS) does—and how to get ROI from it 

If you’re an Amazon vendor, brand owner, or eCommerce leader looking to improve Amazon sales, margins, and growth, this episode is a must-listen.