Is Canada the smartest—and most overlooked—gateway into North America for Amazon brands?

In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compelling opportunity for brands expanding internationally. They discussed the advantages of lower competition, cheaper Amazon CPCs, stronger review generation, and how a 2P/Account as a Service model can simplify market entry while reducing operational complexity. 

Topics Covered:

•  Why Amazon Canada is an attractive expansion market 
•  Canada vs. US: competition, profitability, and CPCs 
•  1P vs. 2P vs. 3P explained 
•  How the Account as a Service (AAAS) model works 
•  Managing bilingual requirements and Canadian compliance 
•  Building momentum before expanding into the US 
•  Common mistakes brands make when entering Canada