Where are your Amazon sales actually leaking?

Your Amazon account might be getting plenty of traffic, but that doesn’t necessarily mean shoppers are making it all the way to purchase.

In this episode of Marketplace Masters, Paul Sonneveld, CEO and Co-Founder of MerchantSpring, sits down with David Holmes, Chief Growth Officer at BrightShift Labs, to unpack how brands can use Amazon’s Search Query Performance (SQP) data to find exactly where shoppers are dropping out of the purchase journey.

David breaks down the Amazon search funnel — from impressions and clicks to add-to-carts and purchases — and shares practical ways to diagnose and fix the biggest leaks.

They cover:

• What your impression, click, cart, and purchase share really tell you
• How to spot problems with your main image, pricing, reviews, and listing
• Using customer reviews and Product Opportunity Explorer to improve conversion
• Finding high-potential keywords with strong conversion but low visibility
• Combining SQP with advertising data to identify wasted spend and cannibalisation
• Why SQP purchase data may not match your overall Amazon sales
• How to use search data to inform both SEO and advertising strategy

David also shares a real-world dog food case study where a listing redesign helped increase conversion from 19% to 27%.

If you're managing an Amazon brand or agency account, this episode offers practical, data-driven ways to understand where your funnel is leaking — and what to do about it.

Host: Paul Sonneveld, MerchantSpring
Guest: David Holmes, BrightShift Labs